The key to getting good content in professional services
Anyone who’s worked in professional services marketing will know that it’s not always easy to get good content from professionals. Often it’s not timely Or is not fit for purpose. Perhaps it’s an 8...
View ArticleSocial media in professional services: Learning from Microsoft Germany
At the recent PSMG conference in London, Annabelle Atchison, Social Media Manager at Microsoft Germany, gave a great presentation on her organisation’s approach to social media. Microsoft Germany...
View ArticleWill law firm websites even exist in 5 years’ time?
And, if so, what will they look like? With the growth in functionality of social media platforms, will there be a need for law firms (and other businesses) to maintain their own websites in the...
View ArticleShould law firms look outside the law to find efficiencies?
There’s no doubt that law firms are under increasing pressure to do more with less. There’s increased competition from non-traditional market players such as LPOs, Axiom style firms and those who’ve...
View ArticleHow can professional services firms use social media to increase their tender...
More often than not, professional services firms know when an organisation will be going out to tender, well before the tendering organisation issues the RFP or EOI. They may have told you. They...
View ArticleProfessional services firms: Don’t underestimate the power of the familiarity...
The familiarity principle, or mere-exposure effect, “is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.” (Wikipedia) A few...
View ArticleA summary of the key recent LinkedIn changes and how you can benefit from them
The shutting down of LinkedIn’s Answers feature on 31 January 2013 marks the latest in a series of changes made by LinkedIn recently. For those of you struggling to keep up, or who think you might...
View ArticleSetting up a LinkedIn group – 8 tips you may not have considered
At first glance setting up a LinkedIn group is relatively simple. You fill out the fields in the ‘Create a Group’ form and voila! But, if you want to maximise the chances of people joining your group,...
View ArticleLinkedIn: a cost-effective way to upgrade
I’ve resisted the urge to upgrade to a paid LinkedIn account for years, believing you can do a lot with the free account. And it’s true, you can. There are ways around the search number limits and...
View ArticleSocial media for lead generation: top tips for professionals
If you could only give one piece of advice to a professional looking to use social media for lead generation what would it be and why? I posed this question in the LinkedIn group: Social media for...
View ArticleSuccessful LinkedIn group owners share their secrets
This is the first in (what I hope will be) a series of posts in the coming months about what it takes to run a successful LinkedIn group. I’ll be talking to owners of some of the...
View ArticleSocial media success story: this financial adviser gets it.
Charles Badenach is a financial and planner with the ASX listed Shadforth Financial Group based in Tasmania, Australia. He moved into financial services in 2001 (after practising as a lawyer for...
View ArticleCase study: using video marketing successfully
Sue Viskovic runs Elixir Consulting, a business coaching firm for financial advisers. The nature of her business means that clients have to open up and really talk about their businesses to benefit...
View ArticleIs creating content something professionals have to do to generate leads from...
…or is it enough to simply be present and have conversations? I posed this question to members of the ‘social media for lead generation in professional services firms‘ group on LinkedIn. What came back...
View ArticleWhy you should be worried about LinkedIn’s new group moderation rules
How much power is it reasonable for LinkedIn group owners to have? Of course, they should be able to take control of their own group(s). But should they have the right to affect a LinkedIn member’s...
View ArticleLaw firms as social enterprises: breaking down traditional barriers?
If you asked a law firm marketer (and probably a number of managing partners) the things they’d really like to achieve within their firms, I bet the following would appear on their lists: Break down...
View ArticleWhy GC’s are too busy to go looking for your content and what you can do...
Last week Greentarget, Zeughauser Group and Inside Counsel launched their 2013 in-house counsel new media engagement survey. It’s great to see a survey focused on in-house counsel’s use of social...
View ArticleSocial media marketing – how to avoid wasting time online
It’s very easy to waste time on social networks. Firstly you need to be clear about WHY you are on a particular platform and how you are going to use it. And secondly, you’ve got to be focused and...
View ArticleRatings of social media in professional services firms – are they really a...
Living Ratings recently published its League Tables about accountancy and law firms’ use of social media. While this includes a good overview of Deloitte and Evershed’s activity (as the top scoring...
View ArticleWhat makes a LinkedIn group valuable…and what frustrates group members?
Having fairly recently set up a LinkedIn group I realised there’s not a lot out there to help those who are looking to do the same. As a result I’m currently putting together a resource for those of...
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